NewCrafts is an international software development conference for professional developers who care about quality code and bettering their practices. This conference takes place annually in Paris, Bordeaux and Toulouse, the organisation will also expand by offering trainings to thrive a Training branch. In future they are aiming to also create Meetups and Events for companies.
The NewCrafts team wanted a sharp and colourful new branding. The task was to work from the existing logo to create the “NewCrafts identity”.
For this project, I worked with linocut blocks using the geometry and some elements from the existing logo. My intention was to reveal the texture to emphasise “Crafts” work and highlight the work of the new crafters from the software development industry.
Colours & elements for Conferences and for the general communication of NewCrafts
Colours & elements for the NewCrafts Trainings activities